Holiday Marketing on Pinterest: Essential Tips for Small Business Owners
The holiday season is here, and small business owners are gearing up for one of the most exciting (and profitable) times of the year. How can your brand stand out from the holiday noise and capture the attention (and wallets) of festive shoppers?
Enter Pinterest! This visual discovery platform is a holiday favorite, with countless users looking for gift ideas, decor inspiration, and more. Just check out these stats:
- 87% of Pinners say the platform helps them find the perfect products for the holidays.
- 66% turn to Pinterest for last-minute holiday ideas.
- 84% use Pinterest to help decide what to buy during the holidays.
Ready to make the most of Pinterest this holiday season? Start early and follow this guide to maximize your reach.
Start Early (Like, Now!)
Pinterest users start searching for holiday inspiration in advance, so start posting your holiday Pins 6 weeks to 3 months before the actual holidays, meaning now! Aim to pin daily after reading this guide to give your content time to gain traction and show up in searches.
Create Holiday-Themed Boards
Set up seasonal boards using specific keywords like “Christmas Gift Ideas for Coworkers” or “Festive Home Decor Ideas” (depending on what you sell, of course) to attract holiday shoppers.
Pin your holiday boards to the top of your profile for easy access, and consider separate boards for gift guides and other special themes.
Leverage Group Boards & Shoppable Wishlists
Collaborating with other small businesses on group boards is a great way to build community and reach a wider audience. Share products that complement yours, and take advantage of Pinterest’s new shoppable wishlists to showcase multiple items in one place. Both are perfect for the holiday season!
Make Your Pin Designs and Profile Festive
Get your Pinterest profile in the holiday spirit:
- Update your profile picture and cover photo with a festive theme.
- Use holiday colors: reds, greens, golds, and silvers.
- Add text overlays on pins for clarity.
- Focus on quality: Use high-resolution, vertical images (2:3 ratio or 1000 x 1500 pixels).
Research Pinterest Trends
Pinterest releases a yearly trend report covering the top seasonal topics. Use it to find relevant keywords and topics that align with your brand and offers. Leveraging these trends will help your holiday Pins get noticed faster and by more people.
Master Pinterest SEO with Keywords
Keywords are crucial on Pinterest since it’s basically a search engine. Research relevant keywords for your products and niche, then naturally integrate them into your Pins and board descriptions. Just don’t overstuff them, Pinterest might view that as spam activity!
A good way to find relevant keyword phrases is to search your primary keyword directly on Pinterest and take note of the suggestions that appear—these are terms users are actively searching for.
Link Back to Your Blog
One of the best things about Pinterest is that you can pin countless pins to one single blog post, giving it maximum visibility. So if you have a blog, maximize its reach by creating holiday-themed content like gift guides. Then, create multiple Pinterest graphics linking back to the blog post to drive traffic to your site.
Take Advantage of Shopping Features
Pinterest has robust e-commerce features like Rich (Product) Pins that show pricing, availability, and direct purchase links. If you’re a verified merchant, you gain access to even more features, giving you more credibility and increasing your chance of conversions.
Schedule Pins Consistently
Batch-create Pins and schedule them using a scheduling app or Pinterests scheduler to avoid burnout. Pinterest loves consistency as much as any other social media platform! So aim for 3-5 Pins daily, but even one a day is better than nothing. Scheduling will let you stay consistent without manual posting every day.
Track Your Performance
Tracking your performance is crucial! Pinterest provides its own set of helpful analytics tools to help you understand what’s working, although monthly views and impressions will only help you track how well your SEO is ranking you. The key metrics to focus on are saves, outbound clicks, website traffic, and conversion rates. You can also use Google Analytics to track these numbers and adjust your strategy as you go.
Avoid These Common Pinterest Holiday Marketing Mistakes
Even seasoned marketers can misstep during the holiday rush. So here are some common pitfalls to avoid:
- Inconsistent Branding: While you can embrace holiday themes, stay true to your brand identity.
- Neglecting Pinterest SEO: Use relevant keywords in Pin descriptions and board titles.
- Inconsistent Pinning: Don’t go silent over the holidays! Keep your account active and your content fresh.
That’s It, Now You Can Get Started With Your Holiday Marketing On Pinterest!
By starting early, creating compelling content, and leveraging Pinterest’s many features, you can set your brand up for holiday success. Pinterest marketing requires understanding your audience, delivering value, and being consistent. Whether you’re selling handmade ornaments or offering holiday-themed services, Pinterest is the platform to attract holiday shoppers and turn Pins into profits.
Ready to get started? Plan your Pinterest holiday strategy now, and make your end-of-the-year sales the best they’ve ever been! ‘Tis the season to make profit!
If you need extra support, we offer Pinterest management services with open slots for the rest of the year. Visit our website’s services page for more details.
